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Dove to Partner With National Nonprofit -- iMOM -- to Celebrate Each Woman's Beauty Story

Dove to Capture Beauty Stories in iMOM Photo Booths at 600 Sam's Club Locations Nationwide

Dove to Partner With National Nonprofit -- iMOM -- to Celebrate Each Woman's Beauty Story Imprimir E-mail  

Apr 30, 2015 - 08:00 ET

 

TAMPA, FL--(Marketwired - Apr 30, 2015) - Dove and Family First's national nonprofit motherhood program, iMOM, are teaming up to celebrate those who have influenced a woman's beauty story. This partnership is part of the 'Four Generations' campaign that embodies how a woman's beauty story is comprised of the family traits that have been passed down to her.

On Saturday, May 2, Dove is giving women the opportunity to share their beauty stories in iMOM photo booths at 600 Sam's Club locations across the country. Inside these photo booths, women will take a single photo with the individuals that have helped shape their lives. This single photo will provide a lasting memory for each woman to see who has helped create their story.

Participants will also receive a free iMOM Mother's Day card to allow them to express the reasons why they value their mothers. Mothers will receive a free "mommy inspiration" card with parenting wisdom and encouragement.

"Every mother deserves to be celebrated! That is why we are honored to work with Dove and Sam's Club to recognize mothers across the country who have made a lasting impact on their children's lives," says Susan Merrill, director of iMOM.

iMOM, an innovative, interactive resource providing parenting tips and family fun ideas for mothers of all ages, seeks to help mothers build lasting, meaningful relationships with their children. iMOM's program provides a unique, multimedia approach through iMOM.com and the Espresso Minute. iMOM.com delivers key information and advice to mothers from parenting experts. Espresso Minute, a thought-provoking daily email sent out to 40,000 subscribers, offers mothers a quick shot of insight and encouragement.

For more information on Dove and iMOM's partnership and a complete list of participating Sam's Club locations, visit www.iMom.com/Dove.

ABOUT DOVE:
Dove, a subsidiary of Unilever, provides a real alternative for women who recognize that beauty comes in all shapes and sizes. Since the 1980's, Dove has launched moisturizing body wash, deodorants, shampoos and more. Dove products give customers a range of solutions to bring out true inner beauty.

ABOUT FAMILY FIRST:
Family First is a national nonprofit organization that reaches millions of parents each day through its three primary programs: All Pro Dad, iMOM and the Family Minute with Mark Merrill. Learn more at AllProDad.com, iMOM.com and FamilyMinute.com

ABOUT SAM'S CLUB:
Sam's Club, a division of Wal-Mart Stores, Inc., is a leading membership warehouse club offering superior products, savings and services to millions of members in 649 clubs in the U.S. and Puerto Rico. To learn more about Sam's Club, visit the Sam's Club Newsroom, shop at SamsClub.com, and interact with Sam's Club on Twitter and Facebook.



For More Information, Contact:
Jonathan Morgan
813-222-8303
Email Contact