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Modulates.com Launches New Version of Its Video Recorder, Promoting the Creation of Authentic Video Testimonials

Modulates.com Launches New Version of Its Video Recorder, Promoting the Creation of Authentic Video Testimonials Imprimir E-mail  

Jun 11, 2014 - 09:00 ET


SANTA MONICA, CA--(Marketwired - Jun 11, 2014) - Video Platform Company Modulates.com is pleased to announce the launch of its next generation video recorder. Modulates video recorder version 2.6 allows businesses and clients to directly collaborate on the creation of online video testimonials without spending hours finding the right location and content or being rerouted to several websites.

Modulates.com provides online advertisers a unique way to engage with customers to create video testimonials, which promote a brand's products and services. Studies have demonstrated that video testimonials are the most powerful advertisements online, garnering higher conversion rates than text advertisements. Videos are such an effective marketing tool that businesses are eager to receive online testimonials from satisfied customers.

Clients also want the opportunity to speak on behalf of their favorite brands. But the challenge is finding a video recorder that creates organic recordings. "Authenticity is the reason that video testimonials have been so successful for brands," said Nouriel Gino Yazdinian, the founder of Modulates. "When people struggle to make a recording, or spend hours trying to get the technical aspects of the video just right, the videos seem less authentic. Our video recorder solves the technical problems so that the testimonials are as natural as possible."

Businesses who use the Modulates video recorder can encourage clients to submit video testimonials by simply sending a link to satisfied customers. By clicking the link, customers can immediately start recording on their personal computers, laptops, tablets or other mobile devices.

Unlike other online options for recording video, Modulates' recorder does not require the user to click through to several different websites. "Customers do not need to have sophisticated knowledge of technology to make a recording," said Yazdinian. "By using the video recorder, brands avoid turning a client's happy experience with a product into a frustrating one."

After a video is recorded, businesses must consider the best location for the videos online. Modulates.com lets businesses go beyond posting videos to their official website. The Modulates platform facilitates placement of video testimonials on social media, such as Facebook, Twitter, and Google+.

The Modulates video recorder gives businesses a full range of options for encouraging the creation of engaging, organic videos from people who were happy with their products. The video platform is easy to use and efficiently manages a user's entire video campaign from top to bottom.

Elizabeth Agatha
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